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Preview of 2020 SuperBowl Ads

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SuperBowl remains one of the last annual programming events on TV that can deliver a massive US TV audience. Every year, big brands look to the SuperBowl as the best opportunity to put out their best creative work and/or launch new campaigns.

This year FOX will host the SuperBowl and will collect a large portion of this year’s biggest ad budgets. Initially, FOX sold 77 30 second ad units, but brands are going long with their ads, resulting in fewer spots in the game. So after FOX sold out its initial ad inventory by late November, they managed to find new real estate by creating an additional 2.5-minute ad pod opportunity to rope more brands into the big game. That means this year viewers can expect to see about 50 total commercials in Super Bowl 2020. It has been reported that FOX is selling 30 second ads going as much as $5.6M per ad spot (one 30 second ad).

Here’s a sneak peak of this year’s biggest commercials for the Big Game that will feature the matchup between the San Francisco 49ers and the Kansas City Chiefs on Sunday, Feb. 2.

Smaht Pahk — Hyundai Features Chris Evans, John Krasinski, Rachel Dratch, and Big Papi himself, David Ortiz, Hyundai had fun with the traditional Boston accent. This year’s 2020 Hyundai Sonata features Remote Smart Parking Assist or, as the three Massachusetts natives and the New England sports legend call it, “smaht pahk.”


Whassup Again — Budweiser/Uber Budweiser teamed up with Uber to bring back Budweiser’s classic “Waaaassssup” commercial that will feature an entire house full of smart home devices taking center stage.


Monologue — Doritos Doritos brought Sam Elliott and Lil Nas X together for some comedic relief.


Where It All Began — Cheetos MC Hammer is featured in this Cheetos ad appears has the legendary hip hop star revisit where his hit 1990 song U Can’t Touch This began.


Dirty Laundry — Tide Charlie Day from It’s Always Sunny in Philadelphia and Emily Hampshire from Schitt’s Creek features the pair of actors literally going through their own dirty laundry.


Before Alexa — Amazon Features Ellen Degeneres and her wife, Portia de Rossi, at least briefly wonder out loud what people did before Alexa.


Jimmy Works It Out — Michelob Ultra Jimmy Fallon buddies up with John Cena and viewers will see these two guys hang out.


2020 Big Game Commercial — Pringles Rick and Morty bring their meta, fourth-wall-breaking antics to push Pringles.


Famous Visitors — Walmart Playing off the slogan “out-of-this-world convenience,” plenty of otherworldly figures will be featured.


As Good as The Original — Mountain Dew Running with the tagline “as good as the original,” Mountain Dew creates a shot-for-shot remake of an iconic scene from The Shining.


Daniel Craig vs. James BondHeineken Heineken ad has some fun playing up the differences between the real-world Craig and fictional 007.


Winona in Winona — Squarespace Winona Ryder travels to Winona, Minnesota, to find out what Winona is really all about.


Let it GoAudi Audi’s ad mixes Frozen‘s Let it Go with a Game of Thrones fan favorite.


All People Are Tax People — TurboTax Tries to convince viewers that doing their taxes are actually fun.

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