SuperBowl remains one of the last annual programming events on TV that can deliver a massive US TV audience. Every year, big brands look to the SuperBowl as the best opportunity to put out their best creative work and/or launch new campaigns.
This year FOX will host the SuperBowl and will collect a large portion of this year’s biggest ad budgets. Initially, FOX sold 77 30 second ad units, but brands are going long with their ads, resulting in fewer spots in the game. So after FOX sold out its initial ad inventory by late November, they managed to find new real estate by creating an additional 2.5-minute ad pod opportunity to rope more brands into the big game. That means this year viewers can expect to see about 50 total commercials in Super Bowl 2020. It has been reported that FOX is selling 30 second ads going as much as $5.6M per ad spot (one 30 second ad).
Smaht Pahk — Hyundai Features Chris Evans, John Krasinski, Rachel Dratch, and Big Papi himself, David Ortiz, Hyundai had fun with the traditional Boston accent. This year’s 2020 Hyundai Sonata features Remote Smart Parking Assist or, as the three Massachusetts natives and the New England sports legend call it, “smaht pahk.”
Whassup Again — Budweiser/Uber Budweiser teamed up with Uber to bring back Budweiser’s classic “Waaaassssup” commercial that will feature an entire house full of smart home devices taking center stage.
Famous Visitors — Walmart Playing off the slogan “out-of-this-world convenience,” plenty of otherworldly figures will be featured.
All People Are Tax People — TurboTax Tries to convince viewers that doing their taxes are actually fun.