Shortly after CollegeHumor launched its online brand it was regarded as high-flying comedy brand that featured edgy sketches and satire.
Unfortunately the laughs will stop at CollegeHumor as they become the latest victim of the fast-changing digital media landscape. The humor site struggled to monetize its video content and couldn’t keep up with emerging streaming services like Netflix. Many online brands are finding it difficult to keep their audiences.
IAC has owned CollegeHumor since 2006. Founded in 1999, CollegeHumor targets people aged 18 to 49 and has more than 15 million unique monthly visitors, according to its website. IAC has been shifting its portfolio to focus on growth areas like online dating. it’s looking to spinoff one of its biggest moneymakers: Match Group Inc., which also owns dating app Tinder. It agreed to buy caregiver marketplace Care.com last month for $500 million, including debt. IAC owns more than 150 brands and products, including the video-sharing platform Vimeo and the Daily Beast news website.
CollegeHumor brands include CollegeHumor, Dorkly, Drawfee, and Dropout — only five to 10 people are left, according to Bloomberg.